Raksha Bandhan In The 21st Century


The festival known as Raksha Bandhan or Raksha Bandhan is a popular and traditionally Hindu festival that like all other Indian festivals, is celebrated with a whole lot of enthusiasm. This festival is easily one of the biggest festivals in India. So big in fact, that the traditions and ceremonies conducted on this day have found their place in other countries too. This obviously is a result of Indians being pretty much everywhere but even natives of foreign countries have started to take part in it. Mainly for fun but it shows the level of influence this festival has.

If you don’t already know… on this auspicious day, sisters of all ages tie a “Rakhi” or an amulet, talisman around the wrists of their real and cousin brothers. In Sanskrit the expression “Raksha Bandhan”, quite literally translates to “the bond of protection, obligation or care”. This is supposed to symbolically represent the protection offered to them by their sisters. The sisters on the other hand, receive a gift in return. 

Over the years, the popularity of this festival has only been growing. As a result, so have the number of Rakhi related brands and products. Plus, the online e-commerce market has only made these brands and products more accessible. You can now anything from designer zardozi Rakhis to silver Rakhi’s online… and I’m not talking about a silver hue, I’m talking about real silver as it’s considered to be a highly auspicious metal in Hinduism. As is gold of course. 


Location: Andhra Pradesh, India

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