Raksha Bandhan

Here in India, we’ve been celebrating Raksha Bandhan for years now. It’s a day where the bond between a brother and his sister is honoured symbolically by the gesture of tying a Rakhi. Like with every other Indian festival, a pooja is conducted before the official Rakhi tying ceremony. Here, all parties involved in the pooja, pray for each other’s well being and for the protection of all their loved ones. It is truly one of the most auspicious festivals to have come out of India. But as I mentioned in the start, it’s been celebrated for a long time now. Which has resulted in some people running out of new options to choose from when it comes to their Raksha Bandhan shopping needs. Whether it’s Rakhi’s, gifts, chocolate boxes or pooja idols, people have seen it all and probably bought it all. So how does one find something unique to buy for Raksha Bandhan? Well, you could head down to 100 different local stores and find something unique… or you can head online to one of the store...

Ever since I can remember, god, religion and faith have been a huge part of my life. Back in the early 2000’s, my parents used to head down to local markets before every festival to stock up on pooja essentials. This process would take up nearly a day and whole lot of energy. Back then, that was the only option. Now however, technology has found a way to give religion a boost it’s probably never seen before. The rise of digital marketing and media provided a huge chance to online spiritual marketplaces. Afterall, everyone has some faith of their own and everyone, especially in countries like India, feel protected having the presence of a deity at home. As a result, the moment pooja brands came online featuring essentials like idols, bells, accessories, pooja samagris and more, people were quick to pounce.  Back in the day, people had to spend hours waiting in markets and running around in the heat in order to collect everything they needed for their poojas. Now, it ca...

For those who don’t know, Raksha Bandhan is most famously known as the Hindu festival that celebrates the bond between a brother and his sister. However, while this festival does place maximum focus on brother and sister, it also aims to strengthen bonds between family members and loved ones alike. Initially, festivals like this were relatively unknown across the globe but with the introduction of modern technologies starting as early as televisions, awareness has spread rather quick. With the introduction of the internet, it doesn’t matter how popular the festivals or events being celebrated are. They are documented wherever they are celebrated and shared with the world online. As a result, lots of people are given knowledge about other cultures, traditions and festivals across the globe. So, let’s look at the impact the internet has made on the upcoming festival of Raksha Bandhan. Probably the most significant change the internet made to Rakhi and other festivals is ...